Sometimes you just have to do it because it's the right thing to do

I've just watched a movie on the story of Bob Geldof and Live Aid. It's about how he first saw a news clip on the famine in Ethiopia, was so moved that he eventually got the Live Aid concerts on the stage in less than 6 months. Two concerts on both sides of the Atlantic, at the same time, beamed around the world to 1.5 billion people. I remember watching it, sleeping for a while, then getting up in the morning and watching again.

Money was raised for food for Ethiopia, but perhaps more importantly, awareness was raised of what was happening in other parts of the world.

The struggle to get that concert up and running was epic, totally epic. But Geldof never let go, because once he had been to Ethiopia, and seen with his own eyes, he could not turn away.

It's about doing the right thing, even when the personl cost is high.

But so are the rewards. Making music is a fine acheivement, but what this effort did for Geldof, is much more iimportant than the music. When we do the right thing, even if it is the hardest thing, we are the better for doing it.